It’s an interesting thing how he/they got such a momentum really.
I’ll readily admit I’ve got a couple of ships in SC (so I got my stake in there) because I read about the project in an online game-site article way after the KS.
But how did it take off to become such a huge project with a ridiculous amount of $$$ invested basically by internet people?
It’s an interesting phenomenon if you take a step back and look at it from a realistic point of view.
Not sure this question can be answered, but it’s an intriguing thing to ponder for sure!