First of all a well written contract should be understandable by a layman, its very purpose is clarify things not require an army of dudes from Harvard to under stand who does what when.
But naturally it isn't CIGs primary business, it could be counted as a side activity, therefore not falling under a non-competition clause - which the clause its written might encompass.
So to make it clear, i'm not saying it is business, but it might be business.
I take your point there may be some legal wizardry that could work around this on technicality. however it would seam nonsensical if it could something dismissed because it is not a primary activity. BP and shell sell solar panels but it would be considered a side activity from there oil business so they are not competing with in solar ?
It would be an almost comical stretch of the imagination to think the intent of the clause was "'do become a marketing firm that promotes game engines and promote competing engines''
well maybe because we know how good CIG are at marketing.
They are promoting LumberYard.
They are not "in the business" of promoting an engine.
Just because I bake a loaf of bread does not make me a professional baker. I would not be "in the business" of baking therefore any agreement that requires me to be a professional baker would not be actionable.
No you are in business of baking the moment you receive some consideration for trading bread. but you can stay at home and bake bread all your like.
Chris could go to the pub every night and tell everyone how great unreal engine is, as long as no one pays him, or unreal does not pay his tab.
what you can't do is go on tv with your new game engine partners and tell the world how great they are for a free star citizen plug.
I agree they will need to prove this in court, but surely you admit this point at least looks to be a up hill battle.
