I'm not a gamer - I'm a long-time software developer interested in this ongoing trainwreck - but maybe a gamer will explain to me: What's the big deal to gamers about buying clothes for your avatar and choosing which clothes to wear in the morning and dressing your avatar before going out to select a ship? I don't get it. Are the kind of people who want to play space sims, space combat, space "careers" like cargo, mining, etc., or FPS-in-spacesuits whether on a station or boarding a ship the kind of people who want to dress up their dolls? I wouldn't have thought so, but this article makes it sound like a major feature, which I don't get.
Have you ever seen the movie Tron? Most games now are going for that ideal. You have a digital character that is a reflection of what you want it to be in the digital space. It's "you", but how you want "you" to be seen by everyone else. It's keeping up with the Jones, 21st century style.
Croberts scam was promising the world to the backers, literally. Go read the stretch goals. His promise to the backers was that he was going to create a persistent world in space where the "fidelity" was real life. That's what the "whales" are buying into mostly. That they can live their life in the game world.
Mining, cargo boxes, nice pretty ships, gravity poo, perfectly modeled liquid dynamic's in a glass, facial animations, custom costumes, serving drink until you can afford your own ship, and everything else that their fat, ohhh so fat wallets can provide...