If you are unable to see this type of selling and not think scam nothing will wake them up.
They are just role playing someone that got scammed and even if the game doesn't release they will have gotten their money's worth in enjoyment.
As I am re listening to Derek's video
https://youtu.be/HYEAPspG92U and in particular around the 35 min mark, if the TOS are water tight, CIG can say what they like in these adverts for real world $ to buy game assets/jpegs to fund the development of the game and no one is getting their refund when the sales materials are shown to be lies.
There doesn't seem to be a need (or the mechanism wouldn't work anyway in terms of providing a (materially different) legal loophole for corporations) of getting people to buy In Game Currency and then having that as the only way to buy in game game assets.
You could imagine it might be easier to say you had delivered what the customer paid real $ for by way of in game currency as opposed to them buying a complex in game asset like a ship with their actual $.
Contract law being well trodden i would imagine that people have tried selling tokens (for fun fair rides etc), vouchers and such like which if they could be used to circumvent consumer protection from buying actual goods would be being used instead of legal currency in order to get round legislation.
So CIG are free to lie becasue the TOS protects them from having to refund on their failed delivery of these ships sold on the basis of lies/role play etc...