It's a purposeful media strategy, companies like Apple and Samsung do this too.
You split the headline content up into a series of individual presentations and exhibitions, meaning each one is treated separately by the media in an effort to get more coverage. It works really well unless your featured product is a disaster, in which case it backfires because every issue gets highlighted just that little bit more.
We know CIG struggles to pull of even short presentations with just one speaker without huge technical issues, even when they aren't running the event and have outside assistance.
They're clearly setting themselves up for outside corporate sponsorship and partnerships too, I guess now fan money is running dry and the banks are loaned up to the hilt they need some of that corporate dough. This year it's "Sponsored by Aegis Dynamics" next year they hope it's "Pepsi" but remember folks Chris Roberts don't need no publisher!
